Depend on the key aspects of web traffic.

The key aspects of web traffic are generally divided into 2 parts: the paid part and the free part .

Traffic acquired for free includes visitors to your site thanks to keywords , advertising on social networks, videos ... On the contrary paid traffic consists of visitors who arrived on your site through sponsorship like banner ads. According to rumors, free traffic is more efficient than paid traffic, it of course requires more work from the company. However this myth can be disputed, any type of digital marketing has its advantages and disadvantages. In addition, free traffic is not in fact completely because it requires skills and a lot of time for an effective strategy and meeting objectives.

Here are some important aspects of web traffic:

• the public relations : the build good relationships with journalists will increase your visibility in the media. Also contact highly influential blogs in your industry to contribute to the success of the industry leader.
• Work on your SEO (natural referencing); develop a strategy that will improve the visibility of your website in the search engines. You should be the first to meet the needs of a potential customer.
• Get involved on social networks : Facebook, Twitter, Pinterest, LinkedIn ... But focus on those where you will easily find your target.
• Create a blog : share your knowledge in your industry. This can help you become a source of trust for your customers, you know things and show them.
• Use attractive videos for your prospects. They will be able to explain how to use your products, to tell their story, the variants ... They will also be entertaining.
• If you think you do not have enough audience for a video or article you have produced, you can try to publish it on another medium. For example, create a Youtube channel and publish your videos. Web users come to Youtube especially to watch a video, the support is adapted.
• Send emails to your prospects. When they visit your site for the first time, find a hook so that they leave you their email address and then at the least opportunity (promotion, new article on the blog ...), contact them, they will come back.

As mentioned in the previous point, the term "free traffic" can be misunderstood. It is not magic. Behind the free, we must build a real strategy effective , consistent. You can even hire a professional who, for example, will make a video on a product you sell. You can also pay for a professional author who will easily find the right words for your goals. Same for social networks, if you have a community manager, even if it works internally, it will cost you money.

To minimize all these costs, it is better to have a lot of skills among your team, that they are used in each step of digital marketing: bring your potential customers on your site to the loyalty.